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The Evolution of the Radio Spot – Mixing Federal Content With Advertising
Radio reaches 67% of U.S. consumers on an average day and consumers spend 22% of their total media time with radio.
Radio advertising can be an extremely effective medium. According to the Radio Advertising Bureau, radio reaches 67% of U.S. consumers on an average day and consumers spend 22% of their total media time with radio. Radio is an engaging medium that can generate emotion. From a news consumption standpoint, a recent McKinsey report shows that people spend 92% of their time getting their news from legacy platforms, including radio.
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