Tim Fullerton, Director of Digital Strategy, Department of the Interior

If you’re searching for ways to improve your agency’s social media game, look no further than the Interior Department. The DOI has racked up 247,000 Twitter followers and 382,000 Instagram followers. It’s finding creative ways to use other platforms. Interior’s photos of Alaskan bears and Texan bobcats don’t hurt, but there’s more to it than fuzzy animal pictures. Tim Fullerton, Interior’s director of digital strategy, joined Tom Temin on the Federal Drive to talk about his agency’s social media success.

Comments