Selling to the federal government is a unique occupation. In no other industry do marketing and sales people face the dauting set of laws and regulations they face here. Yet, personal relationships matter in government contracting just like they do in the commercial world. Contracting veteran Tim Sullivan has authored the blog, 10 Myths of Government Contracting. On the Federal Drive with Tom Temin, Sullivan tackled myth number 6: We contractors don’t have to market to agencies like we do in the commercial sector.