Digital transformation & the ‘7i’s’

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(This show originally aired on May 28, 2018)

This week on Amtower Off Center, host Mark Amtower interviews tech marketing expert John Kostak regarding  his study, “Digital Transformation and the 7i’s”.

John Kostak
John Kostak

Topics include:

  • the “7i’s”: interpret, innovate, identify, invest, implement, influence and inspect
  • establishing KPIs
  • branding and identity management
  • investing in your marketing
  • implementing your plan


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