Unlocking the power of podcasts

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This week on Amtower Off Center, host Mark Amtower interviewed Robert Shea, host of FedHeads and a principal at Grant Thornton and Kurt Schneid, executive producer at Brand Ready Media on the re-emergence of podcasts as a viable marketing tool.

Head sots of Shea and Schneid
Robert Shea & Kurt Schneid

Topics include:

  • why podcasts have become more popular, including ease of use and mobility
  • the cost of entry for podcasting
  • how to leverage podcasts to build brand
  • information as bite-size chunks

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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