Unlocking the power of podcasts

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This week on Amtower Off Center, host Mark Amtower interviewed Robert Shea, host of FedHeads and a principal at Grant Thornton and Kurt Schneid, executive producer at Brand Ready Media on the re-emergence of podcasts as a viable marketing tool.

Head sots of Shea and Schneid
Robert Shea & Kurt Schneid

Topics include:

  • why podcasts have become more popular, including ease of use and mobility
  • the cost of entry for podcasting
  • how to leverage podcasts to build brand
  • information as bite-size chunks