January 14, 2014 — This week on “Federal Tech Talk”, host John Gilroy interviews Ravee Kurian, vice president, Federal Health and David Blackburn, director of Business Development at Sapient.

For many listeners a “digital strategy” is an approach to moving to the cloud or managing mobile devices.

During the interview with Sapient, we explore what a “digital strategy” means to federal agencies who deal with healthcare information technology.

One example is what the Department of Health and Human Services is doing with distribution of information.

In today’s world of blogs the term for this kind of original writing is called content.

Kurian describes what content syndication means to HHS. They make available studies and research free of charge to the public.

If an agency’s goal is to distribute information for the benefit of citizens, this approach is valid and productive.

Another aspect of a “digital strategy” is how to make your agency’s website easier to read with a mobile phone.

One way is to hire a company to make every page responsive to the needs of each device.

This is rather expensive and Kurian suggests that if an agency can boil down their web pages to ten key templates they can make the templates responsive.

This approach achieves the goals of being mobile friendly as well as saving money.

Digital strategy means many things to many listeners.

If you are trying to make sense of releasing information to citizens in a cost effective manner, you may want to attend the next HiMSS NCA event on Thursday, January 16, 2014.

David Blackburn from Sapient will be moderating a panel discussion with a focus on digital strategy.

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