End of FY marketing challenges

(This show originally aired on July 17, 2017)

This week on “Amtower Off Center”, host Mark Amtower interviews Christina Morrison of VMware and Peter Jacobs of Akima on marketing issues impacting the end of the fiscal year.

Head shot of Morrison and Jacobs
Christina Morrison & Peter Jacobs

Topics include:

  • the impact of having the budget approved late in the FY
  • preparing for FY in a year-round marketing mode building momentum at Q4
  • issues facing both product and services companies  as end of FY approaches
  • setting up the pipeline and demand generation well in advance of the 4th quarter
  • working with field sales to create programs