Getting action from data

headshot of Ray Bjorklund
Ray Bjorklund, president, BirchGrove Consulting

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This week on Amtower Off Center, host Mark Amtower is joined by Ray Bjorklund of Birchgrove Consulting. Ray was the first guest on Amtower Off Center in February 2007.

The discussion revolves around determining the best agencies or operating divisions to target based on what you sell, the agency’s requirements, and other issues.

Topics included:

  • developing a viable pipeline
  • determining the agency’s real spend for you product/service
  • incumbents and contracts

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Amtower Off Center

MONDAYS at Noon

Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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