All Things Channel!

Allan Rubin & Skip Liesegang, ImmixGroup

wfedstaff |

July 30, 2012 — This week on “Amtower Off Centter”, host Mark Amtower interviews Allan Rubin, vice president of Marketing and Skip Liesegang, vice president of the Government Channels Division at ImmixGroup.

Topics include:

  • how the channel is changing
  • how and why manfacturers should select channel partners
  • the role of Immix and “master” resellers/distributors
  • marketing methods that work in B2G
  • the role of content in demand generation
  • the Government Channel Leadership Council

Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.