Content marketing & RFPs

Carl Dickson
Carl Dickson

(This show originally aired on November 16, 2015)

This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of CapturePlanning.com and PropLIBRARY, on a variety of topics, including:

  •  multiple forms of content marketing
  •  how content marketing fits into each stage of the procurement process
  •  how content can be leveraged to influence the direction of RFPs
  •  the necessity of a content library for both marketing and responding to RFPs and RFQs
  •  content accelerators for GWAC RFQs

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