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Content marketing & RFPs
(This show originally aired on November 16, 2015)
This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of CapturePlanning.com and PropLIBRARY, on a variety of topics, including:
- multiple forms of content marketing
- how content marketing fits into each stage of the procurement process
- how content can be leveraged to influence the direction of RFPs
- the necessity of a content library for both marketing and responding to RFPs and RFQs
- content accelerators for GWAC RFQs
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Amtower Off Center
MONDAYS at Noon
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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