All things B2G

(This show originally aired on November 9, 2015)

For a discussion on B2G marketing, host Mark  Amtower is joined by Kevin P Young, management consultant for AOC Key Solutions and adjunct professor at George Mason University School of Business, and Allan Rubin, VP Marketing at ImmixGroup.

headshots of Young and Rubin
Kevin P. Young & Allan Rubin

Topics include:

  •  traditional marketing methods with traction (events, PR, white papers)
  •  digital marketing, including the importance of mobile, webinars, social media, video
  • content marketing
  •  differentiation

Amtower Off Center

MONDAYS at Noon

Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.