Amplifying your brand in the GovCon market

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This week on Amtower Off Center, host Mark Amtower interviews Evan Weisel, Tony Welz and Stephen Mackey of W2 Communications on the evolving nature of communications and PR in GovCon.

Group photo of Mackey, Weisel and Welz
Stephen Mackey, Evan Weisel and Tony Welz, W2 Communications (Left to right)

Topics include:

  • The PR coup at the RSA Conference 10 years ago when W2 got their clients in front of media for hours by staging an invitation only Texas Hold’em poker tournament at RSA
  • Evolution of the CYBERTACOS networking event
  • Continuous morphing and use of web 2.0 tools to identify and communicate targeted audiences
  • Re-emergence of podcasts and the continuing popularity of video
  • Leveraging social networks like LinkedIn

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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