Marketing to the government during tough times

Lisa Dezzutti, CEO, Market Connections

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April 1, 2013 — This week on “Amtower Off Center, host Mark Amtower interviews Lisa Dezutti, CEO of Market Connections.

Topics include:

  • cost effective marketing for small business
  • traditional marketing methods (events, DM, PR, space ads)
  • web 2.0 marketing (video, podcasts, webinars)
  • the trend towards social networking and the adoption of social networking by Feds, especially LinkedIn

Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.