August 4, 2014 — This week on “Amtower Off Center”, host Mark Amtower is joined by Chuck Brooks, VP for DHS at Xerox, and Lee Frederiksen, managing director of Hinge Marketing, for a wide ranging discussion on leveraging LinkedIn.
Topics include: results from Hinge studies on top B2B social networks (LinkedIn is #1) how Lee and Chuck each use LinkedIn to position themselves and their respective companies as industry leaders key elements for...
READ MORE
August 4, 2014 — This week on “Amtower Off Center”, host Mark Amtower is joined by Chuck Brooks, VP for DHS at Xerox, and Lee Frederiksen, managing director of Hinge Marketing, for a wide ranging discussion on leveraging LinkedIn.
Topics include:
- results from Hinge studies on top B2B social networks (LinkedIn is #1)
- how Lee and Chuck each use LinkedIn to position themselves and their respective companies as industry leaders
- key elements for anyone seeking to use LinkedIn
- the value of sharing 3rd party info on LinkedIn as well as your own content
- the value that LinkedIn provides the B2B community