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All things LinkedIn
August 4, 2014 — This week on “Amtower Off Center”, host Mark Amtower is joined by Chuck Brooks, VP for DHS at Xerox, and Lee Frederiksen, managing director of Hinge Marketing, for a wide ranging discussion on leveraging LinkedIn.
Topics include:
- results from Hinge studies on top B2B social networks (LinkedIn is #1)
- how Lee and Chuck each use LinkedIn to position themselves and their respective companies as industry leaders
- key elements for anyone seeking to use LinkedIn
- the value of sharing 3rd party info on LinkedIn as well as your own content
- the value that LinkedIn provides the B2B community
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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