Content marketing in business to government

February 16, 2015 — This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of and PropLIBRARY, on using content marketing in B2G.

Topics include:

  • content marketing for contractors as an extension of relationship marketing
  • content marketing as a way to influence the RFP
  • using content as a way to interact instead of sending capabilities statements
  • LinkedIn as a content delivery vehicle
  • using content to define issues and offer solutions
  • understanding that content marketing is not a job to hand off to newbies and interns


Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.