This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an…
We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.
Today we are going to be talking about Public Sector Distributors to ensure our listeners have a good understanding of the channel ecosystem and how best to take advantage of many offering they have you may not be aware of.
If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.
In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.
In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.
In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.
On this episode of Market Chat, we’ll cover 3 steps to organize and launch a successful capture team.
In this episode of Market Chat!, we will hear from three former federal executives about how CRs impact the government procurement cycle — and your government marketing campaigns. Hear important insights into how marketers can better plan and execute their messaging campaigns when budgets are tight and future funding is uncertain.
In this episode of Market Chat!, we will talk with 3 federal executives to pick their brains on what really happens inside of a federal agency during the end-of-year buying season.
In this episode of Market Chat!, we will talk with three public sector marketers who have unlocked the secrets of successfully marketing to state and local governments.
In this episode of Market Chat!, we will hear from three federal public affairs officers and one general counsel’s office representative on how they decide requests they receive from government marketers for official statements, testimonials, government speakers, case studies, use of agency logos, and more.
In this episode of Market Chat!, we will hear how federal acquisition officials are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process. Our guests will be three senior-level procurement executives who oversee large federal procurement programs.
Four leading government marketing pros offer tips and insights on how to strengthen your government marketing efforts. Topics include events, budgets, brand vs. lead gen, GAIN 2016, mentoring, and more.